It is difficult to convert a small business unit into a brand. And to convert it into a startup is a big step. But some people can do it, and they have their success stories. Amit Nanwani and Diksha Pandey have set a similar example.

Both of them have created a large business by serving their favorite Indian snack in a different styles. The name of their start-up is “Samosa Party”.

How did the plan come about??

Diksha has noticed that local snacks did not have any QSR brand on a large scale. In small towns, it is possible to find branded burgers and Pizza, but if someone wants local snacks then they have to look for small shops. She has always been curious about consumer behavior and these opportunities. From this, she got the idea for ​​her business.

Order Samosa Online

Samosa Party has transformed the way of eating samosa. You can order samosa online and the samosa party will deliver it within 30 minutes. Their first store of samosa was launched in Bengaluru in Taking- Away style, 8-9 types of samosa were served. Today, their samosa is available in 15 locations in the city. They have their website and food delivery marketplace as well.

Sell 50 lakh samosas every year

This brand records 50,000 orders every month and their customer purchase 50 lakhs samosas in a year, by which their yearly income is in Million. According to Diksha, 80% of customers are repeat customers. The startup’s profits are growing and its unit was launched in Gurgaon in April this year. However, Corona affected the Samosa Party as well.

The Unique Code on Samosa

To make something unique, there is a code available on every samosa. They serve 14 types of samosa, that’s why the unique code is recorded on a samosa. According to Diksha, it is a huge market. As long as you keep delivering a good product, the demand will always be there. She says that as a startup, they keep a close eye on their unit economics.

More Focus On Quality

According to Diksha, they are not aware of the cost but they are aware of the quality. According to her, it is not easy to stand a food brand within a year. The startup raised an undisclosed amount in a pre-series A round from Inflection Point Ventures last year and is now gearing up to expand the business on a larger scale to a few more cities. This startup is in the growth phase. According to Diksha, they want to create a brand that can be felt, seen, and experienced across all channels.